With the new year come new marketing trends that can help your business grow, get new customers, and raise brand awareness. Before you jump into marketing, you should have a plan or your brand will get lost.
With the way politics, society, and the economy are right now, you’ll need to be flexible and know how to change directions. As the world around us changes, so do our interests, how we talk about things, and what we buy. You should keep your identity the same, but how you talk about your brand may change.
Also, now is a good time to think about how well you did last year and figure out what worked and what didn’t. Find out what you’re doing that isn’t working, and replace it with something else.
So, what changes do people think will happen this year? We can’t tell you what will happen, but here is what we think will happen with marketing trends.
How Marketing Trends Will Boost Business Success in 2023?
Social Media Dominates
Studies show that more than 42% of marketers use social media. This makes it the number one way to advertise. Social media gives businesses the best return on their money, even better than what they get from their website. There are many platforms that make up social media, but these are the best ones for advertising:
- YouTube
- TikTok
As the most popular social media platform for marketing, Facebook is at the top of the food chain. Instagram and YouTube are right behind it. Facebook and Instagram are likely to keep growing steadily in the new year, while YouTube and TikTok are expected to explode with fast growth.
LinkedIn has been a useful marketing tool for B2B companies, and experts say that marketing on this platform will continue to grow. As these sites gain more users and become more popular, more and more people are shopping through social media.
People are buying things on social media instead of going to websites because of the power of influencer marketing, targeted ads, and product recommendations. Instagram is the leader in this area because it has shopping features that make it easy for people to buy things through the app.
With every Instagram post, a business can tag a product in a photo so that users can tap on it and buy it right away. This “checkout on Instagram” feature helps retailers and is a good investment for the new year.
Video Content is King
You’ve probably heard the phrase “content is king,” but people are now paying more attention to the video. Your audience is getting so much information from you that they tune out the noise.
They want to be entertained and hear about real life. Video is fun for most businesses, but it is now a must-have for online marketing.
Video content is scalable. You can hire a professional to make a commercial with your brand on it, or you can use your phone to go “live” and talk about your products.
Professional-quality ads are good for a website and landing pages, but social media is a more casual place to share content. People want to know what goes on behind the scenes in real life, which makes it easier for you.
TikTok and Instagram Reels are tools you should use. Start with videos that show your brand, and then let things go from there. You can find happiness in anything! Take pictures of what goes on behind the scenes in your office and how things are made.
TikTok has changed from a social platform to a hub for learning skills and a popular place for product-talking influencers. As the platform grows, it gets more features, and users can find videos by typing keywords into a search bar, just like they can with Google Search.
When you use searchable keywords in your captions, more people will find your videos. Location services are also used by the app to show videos based on where the user is. The most popular way to get noticed on TikTok is to make a video with songs or sounds that are popular at the moment.
Influencer Marketing Rises
People have learned to tune out commercials and ads because there are so many of them. If you want to make an impression, you need real people talking about your product or service, not a paid actor or made-up situation.
Word of mouth is the new billboard, and your brand can grow overnight if you can get your customers and influential people to talk about your products. So you need an influencer. But before you call Justin Bieber, you should think small.
People know that influential people get paid a lot of money to say good things about brands. So the rules of the game are changing a little bit, and small-scale influencers are becoming more important in their communities.
Especially if they are local, people are more likely to trust them. Micro-influencers are more likely to be seen on TikTok and other platforms, and this will only get better as the new year goes on. Influencers are great because they can affect a lot of people at once.
But user-generated content is another slow but steady way to grow your brand online. That means getting your current customers to talk about your products like an influential person would. There are a lot of creative ways to come up with this kind of content, like holding contests or giving away prizes or free stuff.