How to Ensure Your Business Website Is SEO-Optimized?
Search engine optimization (SEO) is an ongoing process, so you need to keep track of your progress, change how you do things, and know what SEO trends are happening.
Even if you currently rank for a high-value keyword, a competitor can knock your site out of that coveted spot on the search engine result pages (SERPs).
So, no one strategy can guarantee good results, and you can’t just optimize your website once and be done with it.
You can, however, look at your website and come up with a plan to make it more visible. Here are seven things you can do to make sure that your business website is SEO-friendly.
Assess Your Existing Business Website
Do a quick check of your business website to see if it ranks for any keywords and if there are any mistakes. Use a free SEO tool like Google Search Console or Semrush Site Audit to find out how your site ranks and how healthy it is.
On the other hand, a lot of SEO companies offer a free site audit. Once you’re done, decide if you’ll handle performance problems yourself or hire a third party to do so.
Leverage SEO Resources and Professionals
There are a lot of great things you can do yourself to learn more about SEO and improve your skills. SEO has so many different parts that you may want to do some of the work yourself and hire professionals for the rest.
For example, you may be able to write and optimize product descriptions on your own, but you may want to hire a web copywriter to update your site’s home page. Many digital marketing companies sell all-in-one packages or individual services.
- Working with website developers who know the best ways to do technical SEO.
- Hiring an SEO agency to do research on keywords and competitors or to carry out a strategy.
- Finding good article writers for content marketing.
- Using a virtual assistant that focuses on SEO to improve existing pages.
Perform Keyword Research
You need to do keyword research for both your initial SEO strategy and each article. It’s how you get people to visit your website and make sure it’s always working well. Refer back to your research whenever you add new content to your site and keep your list of keywords up-to-date.
When doing research, you should look at:
- Search volume is the number of people who might visit your site if it ranks for a certain keyword.
- Competition: How easy or hard it is to rank for the term.
- Search intent is the reason why people look for the keyword.
- Value: How close the keyword is to your main activities that bring in money.
Develop SEO and Content Marketing Strategies
Your small business’s marketing plan is based on your SEO plan. For example, you’ll use your keyword data to decide which projects to work on first.
Let’s say you want to focus on local SEO and high-value words. In that case, you might make localized landing pages for popular products first, and then move on to secondary goals like optimizing for a search query with a lot of competition.
Optimize All Website Content
A web page that is fully optimized focuses on one subject. If you have two physical locations, each one should have its own page with keywords from the area. If you have a lot of products, each one should open on its own page and be optimized for search intent.
When you add new content to your site, think about who it’s for (your target audience), what they’re looking for, and what keywords they’re using.
This method helps you avoid keyword cannibalization, which the Digital Marketing Institute defines as having “too many identical or similar keywords spread throughout the content on your website.”
Create an SEO Cheat Sheet
Make sure every box on your cheat sheet is checked before you post anything on your site. If your staff needs it, give them a list of SEO terms so that they can understand each step. You can even add a plug-in to WordPress and other e-commerce software to make this step necessary before publication.
Your list should have all of the most important on-page SEO basics, such as:
- Optimized meta tags.
- Keyword frequency and density.
- Usage of semantically related terms and long-tail phrases.
- URL structure.
- Internal links.
Audit and Update Your Website Frequently
Search engines value recent content. SEO tools help you figure out how well your content marketing is working and how well your website is doing. By doing an audit of your website, you can find problems and ways to improve it.
For example, content that gets a lot of views but no clicks could mean that your call-to-action or meta description isn’t clear enough. In the same way, optimizing a lower-ranked page with a good click-through rate can send your traffic through the roof.