“Dry January” is a growing trend in which people promise not to drink alcohol for the whole month. 20% of adults in the U.S. planned to take part in Dry January in 2022. They did this to save money, get healthier, or lose weight, among other reasons.
Dry January is becoming more popular, but statistics show that many people don’t give up alcohol just for one month. “40% of adults of drinking age said they drink less than they did five years ago, and 43% of the public doesn’t drink,” according to research from Morning Consult.
Because people’s ideas about drinking are changing, new businesses are popping up to take advantage of it. These entrepreneurs are making a big splash in the mocktail industry.
Alt City Beverage Co.
Paul and Chad Clark, who are brothers, started Alt City Beverage in Grand Rapids, Michigan, in 2019. Alt City Beverage was started as part of the city’s Downtown Market Incubator program.
They make zero-proof spirits that are based on classic cocktails like the Paloma, Citrus G&T, and Moscow Fuel (a take on the Moscow Mule).
Chad Clark told a local news outlet, MiBiz, “I love seeing how people react to the drinks.” “Because the drinks are so good, people will come back to make sure there isn’t alcohol in them. I think that’s really cool.”
Alt City Beverage Co. just signed a lease to open the city’s first liquor store that doesn’t sell alcohol. This shows that there is a market for mocktails.
Seedlip Spirits
Seedlip Spirits started out small, but in the last few years, it has grown by a lot. It all started when founder Ben Branson went to a fancy restaurant and asked for a mocktail. Instead, he was given a pink, sugary drink that didn’t go with his meal or the occasion.
This is what led Branson to start Seedlip Spirits, which makes mocktails based on a book from 1651 called “The Art of Distillation.” Seedlip Spirits are sophisticated, made with herbs and plants, and very popular.
“At first, [Branson] only sold it to restaurants,” Society19 said. “But his first batch sold out in three weeks, his second batch in three days, and his third batch online in thirty minutes.” “Branson has since grown his small copper still, and he now sells directly to customers, so you and I can enjoy his tasty drinks.”
Little Saints
Not only do Little Saints cocktails have no alcohol or sugar, but they also have active ingredients like CBD, reishi mushrooms, and terpenes, which are naturally occurring scents that can make you feel better.
Megan Klein, the company’s founder, started Little Saints in Detroit in 2021 when she realized she had been drinking too much during the pandemic. Klein wanted to make a mocktail that tasted good and was good for her, so she looked to a book called “The Rebel’s Apothecary” for ideas.
Today, Little Saints sells drinks like the Spicy Margarita, Negroni Spritz, and Mimosa. All of these drinks are sugar-free and made with ingredients that come from plants.
Mocktail Club
Mocktail Club is a line of non-alcoholic drinks inspired by travel that was started in 2018 by Pauline Idogho. Idogho started Mocktail Club when she was pregnant. Since then, she has grown the business and now works with big companies like Whole Foods to sell it.
“I was born in Nigeria and raised in London. When I went to college in the US, I moved back to Nigeria. I loved to travel because of this, and I worked in the Middle East, Africa, and Asia. Idogho told Latinas in Business, “My different cultural experiences have shaped me and helped me come up with a lot of the flavors for my cocktails.”
Mocktail Club gets its supplies as responsibly as possible. For example, it gets its juice from organic suppliers and uses sustainable packaging. In the same way, 1% of sales go to Water For People, a charity that gives clean water for free to people all over the world.
Sóbrailté
Sóbrailté is the first bottle shop in Boston that doesn’t sell alcohol. Katie Manning started it during the pandemic. She says she stopped drinking all at once after one too many binge drinking sessions.
Sóbrailté has not only mocktails, but also alcohol-free spirits (so you can make your own mocktails) and wine substitutes. The store is only available online, but it ships all over the country and often has pop-up markets in the Boston area.
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