How to Start Your Own Fitness Clothing Brand?
Over the past few years, there have been major changes in what people wear daily. Activewear has become the go-to outfit for everything from running errands to going to meetings. Activewear clothing lines have become so popular that even high-end brands like Gucci have started making them.
Global Industry Analysts Inc. says that by 2024, sports and fitness clothing will be worth $231.7 billion worldwide. This is a big jump from the middle of the 2010s.
Even though big brands like Nike and Adidas have a strong hold on the market, there is still room for new brands to make their own buzz.
But keep in mind that people usually buy with their hearts and then rationalize it with their heads, so you will need to add a product that no one has ever seen before. This is true in every market today, which can be scary at first, but once you find your niche, you’re good to go.
1. Conduct Adequate Research of the Industry and Target Market
Keep in mind that you will be competing with industry giants like Nike. So, you’ll have to find a market that pays well.
As with any new business, it is important to know the market you are going into. Knowing your customers is another important part of being successful in any market. This is also part of researching the market and the business world.
If you’re going to open a store, it’s also important to pick a good area with the right kind of customers. Entrepreneur.com says the following are some of the most important things to think about when starting a business:
● Income and employment status
● Transportation access
● Is your location already a consumer hotspot?
Keep in mind that the current trend in sportswear is to make clothes that are comfortable and useful as well as nice to look at.
2. Establish a Niche Market
When getting into a crowded market, it’s important to look for niche entry points. This means that you will want to be different from your competitors and offer something new to your target customers.
For a small business to have a chance at success in the competitive fitness clothing market, it will need to find a niche market. You’ll need to use the research and resources you’ve already gathered to figure out who your target audience is.
After that, you can start putting the ideas you’ve collected to the test by making fitness clothes that fit the description of your potential customers.
One of the best ways to figure out who your ideal customer is for your business is to narrow it down to a single person. Just think about your ideal customer, the kind of person you want to come into your store. Once you know what their traits are, you can start to build on them and give clients a little bit more to choose from.
The style of your clothes also fits into the niche. When making the first designs for your line of fitness clothes, you will need to choose the designs, materials, and styles. These three things will help you see what your end product will look like.
You can also choose your styles based on who you want to reach. For example, if baseball is a big deal in your area, make sure your line has clothes with baseball themes. If you are starting your business in a cold place, you should add thicker materials to the mix.
3. Prepare a Business Plan
Having a good business plan is a must for any business venture. Putting together a business plan will help you figure out what’s important about your business. It should help you put together a plan for your business.
A business model shows how a company creates, delivers, and captures value in economic and social settings. A key part of a business strategy or plan is making a business model and making changes to it as needed.
A business plan can help your fitness clothing line get off the ground. Also, if you want to get a loan for a new business, you must have a business plan. You can also get help from a professional when making a business plan.
You can also read books like Hal Shelton’s The Secrets to Writing a Successful Business Plan: A Pro Shares a Step-by-Step Guide to Making a Plan That Gets Results for more information.
4. Find Funding
If you don’t get the money from a family member, a friend, or your savings, you will probably need some kind of financial help.
Financial institutions help business owners by giving them loans. For example, to get your fitness clothing line up and running, you can apply for a business line of credit, a merchant cash advance, or a small business loan.
You might be able to get a business line of credit or a merchant cash advance. Also, you may not have to put anything up as security for these loans. Small business loans from banks, on the other hand, may need to be backed up.
The amount you can borrow for any type of loan depends on how you use your credit. Keep in mind that if you pay back your loan on time, you may be able to improve your credit score and get a bigger loan.
5. Choose the Right Activewear Manufacturer
On the market, there are a lot of activewear manufacturers with different levels of experience. It’s important to choose the one that fits your needs the best.
After you’ve done the necessary research and feel confident enough to talk to manufacturers about your designs, make sure they have all the tools they need to make it happen exactly as you want.
6. Start Branding
● Pick a Brand Name
Your brand name for fitness clothes should say everything about your business. Before choosing a name, think about what your brand stands for, how it looks, and what it stands for. Or just pick something cool-sounding. That did the trick for Adidas.
● Create a Logo
Once you have chosen a name for your fitness clothing line, you will need to make at least a first draft of your logo. Don’t get stuck on the first idea. As your business grows, your logo will probably change.
● Build Your Website
After figuring out how you want your brand and logo to look, you can start working on your business website. Today, you have to have an online presence, so it’s important to build a website that works well and is easy to use.
Branding is all about getting your name out there. That means making ads. Try to make a name for yourself on big social media sites like Facebook and Instagram. Make sure that your first loyal customers talk about you on those sites.
At the Lendza office, we’re big fans of fitness fashion. So, when your clothes are ready, please let us know because we’d love to be one of your first customers. We wish you luck as you start your fitness clothing line until then.