One of the most important parts of starting a business is coming up with a name. Customers will remember a great business name, and it will help you build a strong brand identity. Here are eight things to think about when coming up with a name for your business.
It’s Simple
You should choose a business name that is short and easy for people to find. When you think of Apple, Nike, and Target, three of the world’s most well-known brands, you’ll notice that their names are very simple.
Don’t try to spell the name of your business creatively or come up with a name that is too clever. If you do this, Google’s algorithm could punish you and you could lose out on potential customers.
If you’re not sure if your business name is simple enough, think about how often you have to explain it. The name of your business shouldn’t need much thought or explanation.
It’s Memorable
Most businesses talk to potential customers more than once before they finally buy something. A customer may find your website by accident and be interested in what you have to offer, but not yet ready to buy.
That’s why it’s important to have a business name that people will remember. You want them to remember your business name so they can find you easily when they are ready to buy.
It’s Linguistically Clean
When picking a name for your business, you should think about how it will sound in other languages. You don’t want to choose a name for your business that has a bad meaning or connotation in another language.
It’s Scalable
When picking a name for your business, you don’t want to be short-sighted or choose something that will limit your business in the long run. Don’t choose trendy words that sound good now but could become out of date quickly.
And you should try to find a name for your business that will still work if you add more products or services. If you name your business after the services you offer now, people might think that’s all you do.
You also don’t want your business to be tied to a certain city or state. If you want to grow, this could cause trouble in the future.
It’s Authentic
Customers like real things, so you should look for a name that reflects the values and goals of your business.
It doesn’t have to say exactly what you do, but it should tell customers who you are. It can also tell you about the personality of your brand and what sets you apart from your competitors.
It’s Emotional
One Harvard professor says that 95% of all sales are made without being aware of it. So, you want a business name that makes people feel something when they hear it.
Of course, to do this, you need to know who you’re writing for. Creating buyer personas and knowing what your customers are going through will help you find words that make your audience feel something.
It’s Available
You need to make sure that the name you want for your business is available and that you can get full legal rights to it.
There are a lot of businesses with the same name, but you want to make sure that no other business in your industry has the same name.
You can do a business name search in your state to find out if there are any other businesses with the same name. And a trademark search with the United States Patent and Trademark Office is a good idea (USPTO).
It’s Unique
You don’t want to select a name for your business that is too “out there,” but it should be different. If you pick a name that is too common or sounds like the names of many of your competitors, you might get lost in the crowd. For example, Starbucks has a name that makes it stand out from other coffee shops.
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