It’s never too early to think about what’s going to happen next. In ways that few could have predicted, the way we work has changed a lot in the last few years.
Are these changes here to stay, or will 2023 bring new business and work trends? Here are some of the things that experts say will happen next year.
Workplaces Will Focus on Accessibility
Remote work, hybrid work, and going back to the office are all ways that businesses have handled letting their employees work from home.
Many business owners are starting to realize that deciding whether or not to let people work from home isn’t the right thing to decide.
“It’s about being available, not being there,” Wired wrote. There are many tech tools that can help with work. But it’s also true that some business tasks need and benefit from employees who show up in person.
In 2023, the focus should be on bringing together the right people to do the right work. How can your business help make work available to everyone in a way that gets people to work more?
A Growing Awareness of “greenwashing”
Sustainability is now a big part of how people decide what to buy. Forrester’s research shows that more than half of U.S. shoppers decide what to buy based on their values. People of all ages are now willing to pay more for products that are good for the environment.
Sustainability is more important than ever, so it’s not enough to just talk about it. Customers are smarter than ever when it comes to brands and how they do business.
H&M found this out when a customer sued them for “greenwashing,” which is when a company says it is more environmentally friendly than it really is.
Governments are also putting more rules on brands to make them less harmful to the environment. Now is the time for small businesses to spend money on real ways to cut their carbon footprint.
The Rise of Voice Search Tech
Google says that 41% of adults and 55% of teens now use voice search every day, and this number is still going up.
Voice search is easier and faster on devices and programs like Siri, Amazon’s Alexa, and Windows 10 Desktop. But many businesses haven’t made voice search a part of their SEO and website marketing.
“It turns out that using your voice to search is very different from typing. Voice search, in particular, changes how people search, when they search, and what they search for,” SEO experts at Backlinko wrote.
Find out how to make your online store work for these kinds of searches to get ready for this trend. If you optimize your site for voice search, you can get a head start on your competitors.
Employees Are Searching for Job Security
The work force has had a hard time over the past few years. A recent Gallup survey shows how tired a lot of employees are.
Nasdaq said, “In a Gallup poll, a little more than half of the workers (53%) said they were looking for jobs with more security than the ones they have now.”
Even though there are still a lot of skilled people looking for work, many of them are picky about where they want to go next.
These workers want to know that their future with a company will be stable and give them peace of mind. Business owners can use this desire in their marketing materials for potential employees and in their efforts to find new employees.
The Role of Middle Management is Evolving
Lastly, the way we work and the role of managers have both changed. Employees are rethinking where, when, and how much they work because of social and political unrest, the shift to hybrid/remote work, and complicated consumer trends.
The job of a manager has always been easy to understand. Middle managers oversee workers and give them feedback on how they are doing.
Today, a manager, on the other hand, needs to be willing to act as a coach, a mentor, and a leader with empathy.
Middle management is changing, so business owners and leaders should be aware of this and give these managers the tools and training they need to do their jobs well.
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